ABOUT US

At NucleO MR, we transform data into decisions. We are a Spanish ad-hoc market research company with our own fieldwork, proven experience, and a team passionate about delivering reliable and useful results for each client.

Experience & Team

A team with over 15 years of experience in the sector
20 fieldwork supervisors and a network of 350 interviewers nationwide

All types of methodologies

Quantitative and Qualitative research, in-person, CATI, and online
From fieldwork to report in Spanish or English

Own fieldwork

Call center with 30 CATI stations
150 tablets with 4G and 100 laptops for hall tests

Trust & results

More than 270 projects annually in consumer, B2B, pharmaceutical, and social media profiles
Rigor, flexibility, and quality in every project

QUANTITATIVE RESEARCH

Our national network of interviewers has extensive experience interviewing different targets, from the general consumer public to opinion leaders on any subject

TARGETS

B2C: all profiles and life stages

B2B: professionals at any level

Healthcare/Pharma: from patients to specialists in all areas

METHODOLOGIES

Computer/Tablet Assisted Personal Interviews (CAPI)

Telephone Interviews (CATI)

Online Studies (CAWI)

Point-of-Sale Interviews

Hall Test: in-house facilities for product testing and cold storage

Mystery Shopping: in-person, online, and by telephone

SERVICES

Questionnaire design and programming

Fieldwork throughout Spain

Data file and tables development (in-house processing department)

Coding of open-ended questions

Analysis and reports in Spanish or English

TARGETS

B2C: all profiles and life stages

B2B: professionals at any level

Healthcare/Pharma: from patients to specialists in all areas

METHODOLOGIES

Computer/Tablet Assisted Personal Interviews (CAPI)

Telephone Interviews (CATI)

Online Studies (CAWI)

Point-of-Sale Interviews

Hall Test: in-house facilities for product testing and cold storage

Mystery Shopping: in-person, online, and by telephone

SERVICES

Questionnaire design and programming

Fieldwork throughout Spain

Data file and tables development (in-house processing department)

Coding of open-ended questions

Analysis and reports in Spanish or English

QUALITATIVE RESEARCH

We have our own recruitment department with professionals with more than 15 years of experience that allows us to guarantee the highest quality

TARGETS

B2C: all profiles and life stages

B2B: professionals at any level

Healthcare/Pharma: from patients to specialists in all areas

METHODOLOGIES

Focus Group

In-depth Interviews

Mini-groups

Online Communities

Ethnographic Interviews

Triads

(All methodologies available in both in-person and online formats)

SERVICES

Recruitment: B2C, B2B, Pharma, etc.

Group moderation: a team with extensive experience in different sectors and methodologies

Analysis and reporting of results

FGs facilities: High-quality digital recordings, CCTV viewing / one way mirror, catering service, video streaming (Spanish and/or other languages)

Transcriptions or note-taking in Spanish or English

Simultaneous translation with expert professionals

TARGETS

B2C: all profiles and life stages

B2B: professionals at any level

Healthcare/Pharma: from patients to specialists in all areas

METHODOLOGIES

Focus Group

In-depth Interviews

Mini-groups

Online Communities

Ethnographic Interviews

Triads

(All methodologies available in both in-person and online formats)

SERVICES

Recruitment: B2C, B2B, Pharma, etc.

Group moderation: a team with extensive experience in different sectors and methodologies

Analysis and reporting of results

FGs facilities: High-quality digital recordings, CCTV viewing / one way mirror, catering service, video streaming (Spanish and/or other languages)

Transcriptions or note-taking in Spanish or English

Simultaneous translation with expert professionals